Our Story

We make smarter bath essentials for a cleaner home.

In December 2017, Nutrl funded on Kickstarter by garnering the support of 360 backers who were tired of smelly towels. We wanted more out of our bathroom essentials and were finished with musty towels and excessive washing and drying. 

 

Before Nutrl, there wasn't a silver-infused cotton towel offered on the market. Additionally, we were overwhelmed by the assortment of choices we found at department and online stores. Our frustration grew when we realized brands who understood what we wanted were charging not-so-understandable prices. Promises of comfort, quality, and function were used as buzzwords instead of, well, promises. 

 

So, we decided to take matters into our own hands. We began developing premium products infused with silver to fight odor which enables all of us to use more, and wash less. We made it our mission to offer the freshest towels on the market and build a community around sustainability, wellness, and comfort. 

Quality Above All

It's simple. Quality is our top priority. We stand by our products which is why every Nutrl product is backed by our 100 day satisfaction guarantee. If you have an odor-related issue, or just aren't in love with your purchase, send it back for a full refund or a replacement. 

 

We use only the finest American-grown Supima® cotton for all our products. Thanks to its extra-long fibers, it's twice as strong as regular cotton and inherently softer. The extra length also prevents pilling, which means your Nutrl towels will last longer than other towels. 

 

Our patented odor control technology, Polygiene®, is permanently infused into our products. It's used by some of the largest active brands in the world like Nike, Adidas, The North Face, and Patagonia. 

Responsible Manufacturing

These values were top of mind when sourcing a manufacturing partner:

1. OEKO-TEX certified: sustainably conscious and responsible decision making.

2. Proven track record of producing for the world's most renown textile brands.

3. World-class equipment and logistical prowess.

4. Fair wages and clean, healthy working conditions for employees.

 

After countless factory tours and meetings, we found our match. They checked all our boxes and exceeded our expectations. Employees work in well-lit, clean environments and are paid a wage that is higher than the average cost of living. From state of the art equipment, vertically integrated supply chain, to hand checking finished products for defects we knew we found the right partner.

Our Mission

We're committed to bringing comfort into your homes through beautiful eco-conscious products offered at accessible prices. Thank you for your continued support!